Are Nutraceuticals the Next Pharmaceuticals? What are the insights the Ingredient suppliers and the CMOs must know? Read ahead, to know more.
Nutraceuticals are not just a minor part in the wellness space anymore. For a few reasons, they are becoming the most chosen option. Backed with real clinical data, they are gaining huge traction and trust in brands, practitioners, and the buyers within the Nutraceutical space.
This new shift brings a new pressure and opportunity for the ingredient suppliers and manufacturers who are ready to lead.
From Supplements to Solutions
Nutraceuticals play a ready role in Targeted health support. They hold a major role in:
These supplements play a lucrative role in Joint Health. Some supplements from Curcumin and Boswellia are competing with the NSAIDs.
These supplements are involved in providing a positive effect in cognitive function. Supplements like Bacopa, Saffron, and phosphatidylserine are now gaining popularity.
These supplements provide metabolic support, with chromium, Berberine, and green coffee extract being standouts in this Nutraceutical field.
They are not displacing pharmaceuticals across the board; they are offering safer and data-backed alternatives that consumers and brands are taking seriously.
What does this mean to Suppliers and Manufacturers?
The buyers' mentality has evolved; they need more factual data to show that the product is safer for consumption. And the Buyers are expecting more; they expect:
The Claims to be cleaner:
This means the health benefits statement must be transparent and must be compliant with regulations.
Science must be clearer:
The clinical evidences are expected to be communicated easily to B2B and B2C audiences. The buyer’s expectations are simple; the claims must be clean and the science must be clearer!
Here’s what we’ve noticed the common points in all our clients:
The sales team must be capable of speaking about the studies or claims provided.
The formulas must be clinically aligned.
The regulatory prep must be completely built in from day one.
The manufacturing partners must deliver more than just volume.
The products that are clinically validated are setting the pace for the industry
How Elite Recruit Helps You?
We, Elite Recruit LCC, can help you with nutraceutical suppliers and the CDMOs who hire for sales, technical, and regulatory leaders who understand the technical and functional language of each product.
We work in this industry every day, placing several valid candidates who know how to:
Sell to buyers directly who expect clinical evidence.
Build formulas with a proper regulatory foundation.
Launch products on a global scale.
It could be that you are expanding within the U.S. or planning to build a team from scratch; we help you find the right talent faster and better.